Have you all seen the adorable collection of toys at Target called ” Just B. you.” ? Kinsey has their toy cars, and today I picked up a couple of their little rubber balls because the girl suddenly has taken an interest in things that roll.
Firstly, they have the cutest little toys. Fun colors, and unique combinations of things and really affordable. I am a bit obsessed. They have a boat for the tub that Kinsey might have to own. Anyway, inside the cute little ball box (they have adorable packaging), there was a little booklet with funny little quotes attached to messages that said “B Inspired” or “B Insightful”. I went to their website, and gushed over their branding, and found an entire section dedicated to quotes submitted by parents, that you can save and use as a screensaver.
So, I sort of love them. I love their toys, but now love THEM as a company. Their “B. Story” on their website ends with this:
“At the end of the day, our goal is to be bigger than a toy company.
Just B. Just you. B. you.”
I think they are doing it right, and seem to understand how completely chaotic (and amazing) it is to be a kid. Just my 2 cents